Video: What We Wish Someone Had Told Us About Blogging Before We Started

Eric and Brittany Highland are co-founders of The Austinot, a hyperlocal blog about the city of Austin, TX, which has a social media following of more than 83,000 and earned nearly 1.5 million page views in 2017. The duo actively runs a ridiculous number of other blogs and social media communities related to RV travel and Jeep adventuring.

Beyond The Austinot, they founded a boutique online marketing company in 2011, where they have a special passion for micro-businesses.

All this has been done from a 40-foot diesel motorhome, ever since the Highlands sold everything in 2014 and began to travel full-time.

In this workshop, they share their blogging expertise and everything they wish they knew before they started their first blog. This is a great workshop for anyone who has started a blog, but has gotten caught up in the logistics or is struggling to grow their blog.

What Eric & Brittany Teach in this Workshop

Why start a blog?

  1. Credibility
  2. Influence
  3. Building a Tribe
  4. Search engine Visibility
  5. Income

Want to start your first blog? Join our free course: How to Start and Grow Your First Blog

How much does starting a blog cost?

  • Hosting: $4/month (this will go up as your traffic increases!)
  • Domain: $15
  • WordPress: Free

Five Elements of a Good Blog Theme

  1. Mobile responsive
  2. Navigation bar structure
  3. Placement of social media buttons
  4. Are there free, unlimited updates?
  5. Does it offer tech support?

Branding matters from the beginning

  • What is your identity?
  • Go as niche as you can, while considering growth & potential changes
  • Choose your blog name carefully

How do I structure my website?

  1. Long-term vision
  2. A broad, shallow pyramid is better than a deep pyramid
  3. Mindmap
  4. Index card method

How to structure your blog posts

  • Title
  • Meta description
  • Lede (or your first sentence)
  • Featured Image
  • Visuals will make or break your article
  • Make sure you obtain them legally
  • Where to source images
  • Take your own (watermark)
  • With permission from the image owner: Facebook page, website
  • Unsplash.com
  • Canva.com
  • Creative Commons: Flickr, Google, Wikimedia
  • Instagram embed
  • Twitter embed
  • And of course, write great content!