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  SEO - Going Beyond the Optimization with Scott Blair


Scott's Session: SEO - Going Beyond the Optimization

Educate on the best practices of SEO and how to achieve page-one rankings on Google. Most have been taught about on-site optimization, but you shouldn't stop there. This is really just the beginning and just 20% of the efforts in growing rankings in the SERPS. This workshop is focused on understanding link building, anchor text profiles, and why domain trust scores are what makes the biggest difference in rankings.

Meet Scott:


Scott Blair has nearly 20 years of SEO, Digital Marketing, UI Development experience and over 12 years of eCommerce experience that includes taking two multichannel retailers from having no online presence to $5 million in sales in 3-4 years. He has appeared in numerous articles and publications that include Internet Retailer Magazine, Wall Street Journal, Stores Magazine, New York Times, PC World,, DM News and Website Magazine. Scott has served on several speaker panels that present topics related to social media for brands and advanced product recommendation solutions.

Scott has served as the Marketing Chair position with the Houston Interactive Marketing Association (H/IMA) and attended the national IMA meetings as a representative for the Houston chapter. He was also among the 50 people that attended the first Google Affiliate Marketing Summit as a special invite.

Netera Group is a boutique digital marketing agency comprised of a team of remote work individuals that are contracted from around the globe. Each team member is a specialist in their field of design, development, copywriting, social media, and paid search networks.


I’m married to my high-school sweetheart for 18 years, who is a Physician Assistant at MD Anderson. We have two beautiful and comedic daughters, ages 10 and 7, with a boy that is 3.

Some favorite activities include: Bible study, Sci-Fi movies, Cooking, Camping, Hiking, Coffee, Technology, & Reading

Learn More About Scott:

Listen to Scott on The RV Entrepreneur Podcast